September 2025 - THOMSON, the renowned European brand with over 130 years of useful innovation in consumer electronics, is announcing a new partnership with Polycomp, the largest ICT Distributor in Bulgaria, which has been distributing ICT products, consumer electronics, and home appliances for more than 26 years.

This collaboration marks the next step in THOMSON’s growing presence in Bulgaria, where the brand has already built a strong reputation for offering smart and accessible technology. By joining forces with Polycomp, THOMSON aims to make its full product range even more accessible to Bulgarian consumers through expanded distribution and stronger local support. The THOMSON TV lineup includes both smart and non-smart models, including HD, FHD, 4K UHD, QLED, MiniLED, and OLED Google TVs, available in sizes from 24” to 100”. The full product portfolio showcases the familiar style and frameless design expected from a THOMSON product, combined with user-friendly technology, all at an affordable price. Every THOMSON product comes with a three-year guarantee, underscoring the brand’s commitment to quality and lasting durability.

“We are looking forward to our collaboration with Polycomp, who are known for their strong market presence,” said Zafer Pirim, Regional Director CEE & CIS at THOMSON. “This partnership strengthens our position in Bulgaria and supports our long-term vision to deliver innovative and user-friendly technology to more households across Europe.”

„For us, this partnership goes beyond standard distribution. It embodies the synergy between our extensive experience in the Bulgarian market and THOMSON’s innovative solutions. Our mission is to equip our partners with comprehensive support for successful product representation – encompassing logistics, marketing resources, and technical training,“ shares Nadezhda Genova, COO at PolyComp.

THOMSON core products in Bulgaria:

Thomson Google TV UHD: With 3840 x 2160 pixels, the 4K UHD TVs offer lifelike picture quality four times higher than Full HD resolution, providing a truly cinematic viewing experience.
Thomson Google TV QLED: Powered by Quantum Dot nanocrystals, a QLED display delivers balanced brightness, striking contrasts, and an expanded colour range.
Thomson Google TV QLED Pro: A 144 Hz refresh rate ensures smooth and responsive visuals, ideal for fast-paced content like action movies, sports and gaming.

THOMSON – Official Partner Brand of Google TV

As an official Google TV partner, THOMSON offers Google-certified products that provide users access to a premium content library of over 700,000 movies, shows, and series. The Google TV is a secure and user-friendly operating system that consolidates streaming services into a single, intuitive interface, eliminating the need to switch between apps.

Each product includes a Bluetooth remote with dedicated buttons for Netflix, Disney+, Prime Video, and YouTube, plus a built-in microphone for voice search via Google Assistant. Additionally, Google Cast allows users to stream content directly from their smartphones or tablets to the TV.

Special features for maximum comfort

Central Swivel Stand: THOMSON’s 4K TVs feature a swivel stand that allows for perfect screen alignment, with up to 30 degrees of rotation.

Backlit Remote Control: Effortlessly navigate in the dark with our backlit remote, designed for comfort and precision.

Frameless Design: With their sleek, frameless design, our TVs make a stylish statement, even in compact sizes.

Adjustable Feet: All THOMSON TVs up to 32 inches feature adjustable feet that allow for a reduced footprint, from 60 cm to 30 cm, for easier placement.

White TVs: These models feature a white frame design with matching white cables and remote controls, making them ideal for kitchens, bedrooms, and children’s rooms.

Camping TVs: Enjoy TV on the go with a 12-volt adapter, compatible with both standard 230V outlets and low-voltage power sources—ideal for caravans and boats.

Press contact

Katerina Milosavljevic – THOMSON
✉️ katerina.milosavljevic@thomsonelectronic.com

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About THOMSON

Founded in France in 1893, THOMSON is a brand with a true European heritage. With over 130 years of history, THOMSON remains a leading force in the technology industry, staying true to its mission of creating useful innovations that put the customer first.

The brand offers a wide range of electronic products, including televisions, streaming devices, and monitors. Its TV lineup, designed in Europe, features both smart and non-smart models, including HD, FHD, 4K UHD, QLED, MiniLED, and OLED Google TVs, available in sizes from 24” to 100”. Each product upholds THOMSON’s reputation for trusted design and quality, delivering accessible, intuitive technology at a competitive price. 
For further information, please visit tv.mythomson.com.

 

About Polycomp

PolyComp is a Bulgarian distribution company founded in 1999, with its main activity being the wholesale supply of high-quality ICT equipment, software, home appliances, and PV systems from leading manufacturers.

PolyComp is a preferred partner and has stable business relationships with reliable and renowned manufacturers worldwide. The company is a leader in the ICT sector and has won the “Largest ICT Distributor” award in 23 annual rankings* for the period from the company’s establishment until now.

For further information, please visit www.polycomp.bg